Yulia took part in Daria Tangel’s “101 PR” show. She shared with the audience the anti-crisis PR activities, told about the process of building external and in-house communications, whether each employee should hype up their company, evaluating the efforts of a particular PR department and the common mistakes made by PR experts.

Some interesting quotes:

“Communications do not cease to exist during a crisis. Public relations is a constantly ongoing process and you can’t just stop doing it.”

“A single information policy and speaker map help companies navigate quickly enough in the information landscape. PR community must always stay alert for any type of crisis, which may be predictable or unpredictable. And nowadays we all find ourselves in a new information reality.”

“Employees have the right to know what is happening to the company, especially in such challenging times. Similarly, employees must be loyal towards their company. To do this, you need to create comfortable and attractive terms of employment. In-house communications are communications with employees in various chats, social networks, and on the portal.”

“The information landscape does not tolerate any vacuum, and if you choose not to comment on the event, someone else will do it for you.”