The strategic session was held on June 17 in the already traditional online format. Participants in the TOP-1000 Russian Managers Rating of different years were invited to take part. Specialists in HR, GR, PR, as well as lawyers, development, and promotion directors (from Unilever, Severstal, KFC, Coca-Cola, and Krasnaya Polyana) discussed how business development pathways changed. What threats exist? Are there any windows of opportunity out there?
The colleagues were invited to discuss and enhance the following trends:
- strengthening and expanding the role of the government, including control over private life;
- a sharp decline in large-scale investments in prospective projects;
- the shift in consumer preferences and habits towards more comprehensive rationality and pragmatism;
- transfer to remote employment and a decrease in the importance of having a workspace in an office;
- increasing the requirements for the competencies of employees, including the need to perform related functional responsibilities.
During the discussion, some new additions appeared:
- the trend of collaboration, both within different areas of the business, and between business and government agencies;
- a change in the paradigm of interaction with different generations (various tasks need to be set, involved, a significant gap in the penetration of technology);
- regional imbalance (this is acutely felt even not in geography but in terms of profit/income level, the difference in opportunities);
- focus on mental health and psychological support.
Yulia Deeva: “Over the time of self-isolation, we noted that the demand for charity events has increased. People are willing to help those who are in much worse circumstances. I would also like to speak about working with the media. Often in the pursuit of click bait negative, panic moods are created that adversely affect the entire information background, and fact-checking also suffer.”
The research results will be presented in detail at the forum “The Future of Management Professions” this fall.