Sergey Tolstobrov, Director of the Department of Economic Territory Development at NANOLEK, took part in the round table discussion “Marketing strategies of biotechnological and biopharmaceutical companies”. The event was held on October 7 on the premises of the business center of the Vyatka Chamber of Commerce and Industry in Kirov.

This was the first meeting in a series of gatherings (there will be four such meetings) held for participants of the biopharmaceutical cluster “Vyatka-Biopolis” and other biotechnological clusters of the Kirov region.

Participants discussed the following topics: peculiarities of building a unique marketing strategy and its implementation, advertising and promotion of products manufactured by the biotechnological and biopharmaceutical companies; finding a customized approach to the development of a marketing strategy for companies of the biopharmaceutical cluster in the Kirov region.

The event was supported by the Ministry of Economic Development of the Russian Federation, the government of the Kirov region and the Ministry of Economic Development and Support for Entrepreneurship of the Kirov region as part of the National project “Small and medium-sized businesses and support for individual business initiatives”.

Sergey Tolstobrov: “NANOLEK is one of the founders of the Vyatka-Biopolis cluster that primarily focuses on helping small health care businesses. As an anchor participant, NANOLEK actively supports its cluster partners and facilitates the development of small biotechnological businesses in the Kirov region.”